COURSE CURRICULUM

The Luxury Brand Management course offers a comprehensive study of the global luxury industry, combining theory and practice to prepare students for dynamic careers in the sector. In the first year, students explore the historical and contemporary contexts of luxury, including sustainable practices, branding strategies, and the evolving expectations of luxury consumers, particularly emerging generations. The curriculum emphasizes understanding the principles of creating and maintaining brand equity, as well as analysing the shifting landscape of luxury across fashion, automotive, travel, art, and wellness sectors. In the second year, students engage in collaborative projects that foster interdisciplinary research and practical application, while studying experiential luxury, strategic partnerships, and the role of innovation and technology in enhancing customer experiences and operational efficiency. The final year focuses on ethical considerations in luxury brand management, professional planning, and the execution of a major individual project, allowing students to apply research, strategic planning, and industry knowledge to real-world scenarios. Additionally, the program examines luxury service marketing and management, emphasizing the creation of exceptional, multi-sensory customer experiences. By integrating academic learning with practical industry engagement, the course equips students with the analytical, strategic, and creative skills necessary to lead and innovate within the competitive global luxury market.