COURSE CURRICULUM

The BA Fashion Marketing with Management degree provides a comprehensive and industry-focused pathway for students seeking careers in the global fashion and lifestyle sectors. In the first year, students build foundational knowledge through modules such as Business and Marketing for Fashion, Fashion Communication: Digital Futures, Fashion: Society, Culture, and Context, and The Future Consumer, which introduce strategies, digital communication skills, and an understanding of consumer behavior within historical and contemporary contexts. In the second year, the program deepens students’ understanding of the industry through modules including Buying, Merchandising and Licensing, Fashion Consumers and Community, and Fashion Environments, encouraging the development of analytical thinking, creative problem-solving, and awareness of emerging trends and responsible business practices. The third year focuses on digital marketing and strategic application, with modules such as Digital Marketing: Creative Practice, Digital Marketing: Future Landscapes, and a two-part Final Major Project that allows students to design and execute a comprehensive research-based project. Professional Planning equips students with career readiness skills, while optional opportunities like a Year Abroad or a Year in Employment provide practical experience, international exposure, and professional networking. Across the three years, the program combines creative, analytical, and strategic approaches, preparing graduates to engage with inclusive, sustainable, and forward-thinking fashion marketing practices, ready to shape the evolving global industry.