COURSE CURRICULUM

The MBA Global (Marketing) program is structured over two years, combining core business knowledge with specialised marketing expertise and practical experience. In the first year, students engage with foundational modules that provide a broad understanding of international business and management. Global Challenges explores the complex issues facing organisations in a globalised world, while Global Marketing and Communication develops skills in marketing strategies, brand management, and effective communication across diverse markets. Organisational Behaviour, HRM and Leadership focuses on managing people, fostering leadership skills, and understanding organisational culture and dynamics. Global Strategy and Decision-Making equips students with tools to analyse complex business environments and make informed strategic choices. Strategic Financial Management provides knowledge of financial planning, analysis, and decision-making to support organisational objectives. Operations Management in the Digital Age introduces contemporary operational practices, digital technologies, and process optimisation. Personal and Professional Skills Development 1 enhances critical competencies such as communication, teamwork, problem-solving, and adaptability. In the second year, students focus on applying their knowledge through the Capstone Project (Marketing), addressing real-world marketing challenges, integrating theory with practice, and developing innovative solutions. Personal and Professional Skills Development 2 (Marketing) further refines leadership, project management, and strategic decision-making abilities. A work placement provides hands-on industry experience, networking opportunities, and professional exposure, preparing graduates for senior management, consultancy, and executive roles in global marketing and business leadership.