COURSE CURRICULUM

The Marketing degree offers a structured progression through theory, creativity, and applied practice, preparing students for diverse careers in the field. In the first year, students are introduced to the foundations of marketing through modules such as marketing and consumer behaviour, advertising fundamentals, branding, and copywriting. These subjects build an understanding of how consumers think, how brands communicate value, and how to create compelling content. Event management skills further allow students to explore the practical side of promotion and engagement. The second year develops more advanced skills, focusing on creative marketing communications, digital marketing tools and techniques, and project management. Alongside this, students gain practical insights into conducting effective market research and benefit from real-world experience through a dedicated marketing employment placement. The final year sharpens strategic thinking and industry readiness, with modules on services marketing, public relations and reputation management, and professional selling and business development. Students also undertake critical enquiry and consultancy projects, combining research with applied problem-solving to meet client needs. By the end of the course, graduates will have a strong portfolio of creative and strategic work, practical experience, and a skill set suited to careers in advertising, branding, digital marketing, PR, and consultancy.