COURSE CURRICULUM

The Advertising degree provides a comprehensive and practical approach to learning the industry over three years. In the first year, students build a solid foundation with modules in advertising fundamentals, creative processes, print and digital content creation, copywriting, and an overview of the advertising industry. They gain hands-on experience designing campaigns, producing audio-visual content, and developing creative ideas while learning essential tools like Adobe Suite. The second year focuses on understanding consumers, experiential and digital advertising, and real-world agency work. Students work on live briefs, plan campaigns using audience insights and media strategies, and refine their creative processes, further developing skills in storytelling, motion-based content, and integrated campaign creation. The final year emphasizes professional practice and industry readiness through competitive briefs, collaborative projects, and in-depth case studies. Students engage with charities and real clients, producing integrated campaigns that incorporate social media and cinematic content. The course culminates in a self-directed professional project, allowing students to create a flagship piece for their portfolio. Throughout the program, students combine academic study with practical experience, developing creative, strategic, and technical skills. By graduation, they are well-prepared to enter the advertising industry with a professional portfolio, practical experience, and a deep understanding of consumer behaviour, campaign planning, and creative execution.