COURSE CURRICULUM

The Contemporary Issues in Sport Management module (30 credits) focuses on identifying and analyzing current challenges in the sports industry, from commercialization and governance to gender equity and corporate social responsibility. By exploring case studies at local, national, and global levels, students gain a deep understanding of how these issues impact the sports landscape. The module encourages critical thinking and equips students with the skills to navigate and address contemporary issues, fostering an agile mindset for real-world challenges in sports management.In the Economics and Finance for Sport Managers module (30 credits), students acquire the tools to analyze financial data and assess the financial health of sports organizations. By learning financial ratios and exploring topics such as media rights, pricing, and investment strategies, students gain the analytical skills necessary to evaluate and propose financial strategies in professional sports settings. This module helps students develop a robust understanding of the financial side of sports management, preparing them for roles that require financial decision-making expertise.The Global Sport Event Management module (30 credits) enhances students' understanding of the complexities involved in managing sports events on a global scale. Students apply theoretical knowledge to real-world events, creating innovative ideas and evaluating post-event impacts. By developing communication and event management skills, students gain confidence in handling the logistical, cultural, and practical challenges of managing large-scale sports events worldwide.The Managing Human Resources in Sport module (30 credits) delves into the challenges that sports organizations face regarding workforce management. Through case studies and discussions, students explore issues such as recruitment, retention, and organizational culture. They examine how demographic, social, and technological shifts influence human resource practices in sports. The module also addresses equality and how to effectively apply HR theories within the global context of sports.In the Market Analysis for Sport module (30 credits), students learn to conduct market analysis using social and psychosocial techniques. They practice gathering and organizing complex data, which prepares them to contribute to research teams in the sports industry. The module also hones students' presentation skills, enabling them to present complex market data to an informed audience effectively.Finally, the Principles, Practice, and Governance in Sports Management module (30 credits) provides students with a critical understanding of sports management through interdisciplinary research methods and the creation of a research proposal. Students explore contemporary theories and concepts in sports management, examining their application in diverse environments. The module encourages intellectual curiosity and challenges students to question the principles and practices that shape the sports industry today.