COURSE CURRICULUM

The program is designed to provide students with a comprehensive understanding of leadership, management, and operations within the hospitality and tourism industries, along with research and strategic skills essential for success in these fields. Core modules include Excellence in Leadership and Management for Hospitality and Tourism, where students focus on essential leadership and management skills required for high-level performance in the sector, emphasizing effective decision-making and organizational excellence. The Experience Management in Hospitality and Tourism module explores the importance of delivering exceptional customer experiences, while Hospitality and Tourism Operations Management covers the operational aspects of managing resources, processes, and staff in the industry. In the Research Methods module, students gain the necessary tools to conduct qualitative and quantitative research in hospitality and tourism. Strategic Development for Hospitality and Tourism enables students to analyze and develop strategic plans for organizations in the sector, focusing on long-term goals and market positioning. The Applied Consulting for Hospitality and Tourism module provides students with hands-on consultancy projects, applying learning to real-world business challenges in the sector. Finally, the Dissertation module offers students the opportunity to independently research a specific topic within the field, demonstrating their ability to design and execute rigorous research. Optional modules include Financial Management, which focuses on financial decision-making within hospitality and tourism businesses, Global Marketing Strategy, which emphasizes marketing strategies in international markets, Global Sustainability, exploring sustainable practices in the industry, and Risk Management, which teaches students how to identify and manage risks in hospitality and tourism businesses. Together, the program equips students with the skills needed to succeed in the competitive world of hospitality and tourism management.