COURSE CURRICULUM

The course provides a thorough exploration of entrepreneurship and innovation management, focusing on both theoretical foundations and practical applications. In the "Research Methods and Dissertation" module, students will gain expertise in the full research process, from designing proposals to conducting independent projects. They will explore both quantitative and qualitative techniques, developing strong analytical skills to conduct management research and drive organizational success through data-driven insights. The "Entrepreneurship Theory" module delves into the academic study of entrepreneurship, helping students understand the theoretical frameworks that underpin new venture creation and the dynamics that allow entrepreneurship to thrive across industries. The "Managing New Product Development" module guides students through the stages of bringing a product to market, from identifying opportunities to gathering user feedback and optimizing post-launch. This prepares students to lead innovation initiatives effectively. "Entrepreneurship and Business Venturing" offers an experiential learning opportunity where students work in teams to identify business opportunities, test them in the market, and develop viable business models, solidifying their entrepreneurial practice. Finally, the "Innovation Management" module examines the critical role of innovation in long-term business success and sustainable competitive advantage. Students will explore how innovation is managed within organizations and across industries, understanding its interdisciplinary nature and the impact of academic and governmental involvement. Together, these modules equip students with the knowledge and skills to lead in entrepreneurial ventures, manage innovation processes, and contribute to the development of groundbreaking products and services.