COURSE CURRICULUM

This MA Digital Marketing course offers a comprehensive blend of theoretical understanding and practical application, preparing students for dynamic roles in the modern marketing industry. The program develops strong research capability through a 60-credit dissertation, guiding students to plan, analyse and present independent research in marketing. Core learning focuses on using data to inform strategy, with modules such as Consumer Insight and Analytics and Research Methods for Marketing building skills in data interpretation, research design and evidence-based decision-making. Students also explore Environmental Social Governance and Marketing, gaining insight into ethical, responsible and sustainability-focused marketing practices. The course strengthens practical industry skills through modules including Social Media Marketing, Digital Marketing Strategy and User Experience, helping students design effective campaigns, enhance customer engagement and create impactful digital experiences. A standout feature is The Marketing Agency module, where students work in teams on real business challenges set by local organisations, applying their knowledge in live professional contexts and developing teamwork, communication and problem-solving abilities. Overall, the program equips graduates with analytical expertise, creative capability, strategic thinking and hands-on experience, ensuring they are well prepared for careers in digital marketing, analytics, campaign management, consultancy, branding and wider marketing roles in an increasingly data-driven and socially conscious business environment.