COURSE CURRICULUM

The modules in this program provide a comprehensive skill set for students pursuing a career in marketing, with a focus on data analysis, digital strategies, and hands-on experience. Consumer Insight and Analytics focuses on developing skills to extract valuable customer insights from data, helping students apply consumer behavior theories and communicate findings effectively to managers. Environmental Social Governance and Marketing introduces key ESG concepts and frameworks, allowing students to evaluate ethical and sustainability practices in marketing strategies, with a focus on real-world case studies. User Experience delves into experience design for digital platforms, teaching students how to conduct research, test ideas, and build user-centric interfaces while emphasizing accessibility. Digital Marketing Strategy enables students to create and apply marketing strategies within the digital landscape, ensuring a deep understanding of key tactics, legal, and ethical considerations. Research Methods for Marketing equips students with essential research tools and methods for understanding customer behavior and making informed decisions. Social Media Marketing focuses on developing effective campaigns across various social media platforms, with an emphasis on maximizing ROI, understanding target audiences, and navigating legal and ethical issues. The Marketing Agency allows students to work in small teams to solve real business problems, providing experience in teamwork, client management, and integrating marketing concepts. Finally, the Dissertation serves as the culmination of the program, offering students the opportunity to undertake an independent research project, critically analyze findings, and communicate results in the field of marketing.