COURSE CURRICULUM

The Business and Marketing program offers a comprehensive curriculum designed to develop essential skills for a successful career in business. In Year 1, students start with foundational modules like Business Accounting, where they learn key financial principles and practices, and Business Operations and Systems Management, which introduces the basics of efficient organizational management. The Consumer Insights module helps students understand consumer behavior, while Discovering the Business Professional fosters essential skills for academic and professional success, including critical thinking and cross-cultural communication. Managing People in Organisations teaches students about human resources, and Marketing Principles and Practice lays the groundwork for understanding marketing strategies and decision-making.In Year 2, the focus shifts to more specialized marketing skills with modules like Business Venturing, which explores entrepreneurship and starting new businesses, and Marketing Communications, where students learn about the tools and channels used to communicate with consumers. The Marketing Research Project offers an opportunity for hands-on experience, allowing students to apply research methods to real-world problems.In Year 3, students dive into advanced strategic topics with Strategic Management and International Management, learning how to manage and navigate global business environments. The program culminates in the Strategic Marketing in a Global Environment module, where students develop strategic marketing skills through a practical simulation, preparing them for leadership roles in the business world. This program equips students with a solid understanding of both business operations and marketing, preparing them for a wide range of career opportunities in the dynamic global marketplace.