COURSE CURRICULUM

In the first year of the business program, students build a strong foundation in essential business principles. The Business Accounting module introduces financial principles, reporting standards, budgeting, and costing, equipping students with the knowledge to guide organizations toward financial control and strategic decision-making. The Business and Professional Skills module focuses on critical thinking and debate, helping students develop transferable skills crucial for academic success and future employability. Students also delve into data analytics in the Introduction to Business Analytics module, using tools like Excel to interpret data and make informed decisions. The Introduction to Entrepreneurship module encourages students to understand entrepreneurial concepts, from opportunity recognition to value creation, while the Managing People in Organisations module covers key management principles. Additionally, the Marketing Principles and Practice module highlights marketing's role in organizational strategy, emphasizing analysis, segmentation, and positioning.In Year 2, students deepen their entrepreneurial skills, tackling real-world challenges in the Business Venturing module, which encourages innovative thinking and startup model development. The Contemporary Issues in Entrepreneurship module addresses modern challenges in entrepreneurship, while Innovation Management teaches students how to manage new products and services. Business Analysis and Decision Making strengthens analytical skills in financial and non-financial contexts, while the Managing Product Portfolios module focuses on product management and innovation strategies. By Year 3, students apply their learning in real-world settings, working on consultancy projects and engaging in research to solve entrepreneurial challenges, ensuring they are prepared for leadership roles in dynamic business environments.