COURSE CURRICULUM

The MSc Digital Marketing Management program offers a focused and industry-relevant curriculum designed to develop advanced expertise in modern marketing practice. Digital and Entrepreneurial Marketing explores how businesses use digital innovation and entrepreneurial thinking to create value, build market presence and drive growth in competitive environments. Digital Marketing Communications examines how organisations plan and manage communication strategies across digital platforms, including the creation of engaging content, brand messaging and customer relationship management. Search Engine and Social Media Marketing focuses on practical tools and techniques such as SEO, paid advertising, social media strategy and analytics, helping students understand how to reach target audiences effectively, enhance online visibility and measure campaign performance. Strategic Marketing Management develops a broader understanding of marketing leadership, planning, market analysis and decision-making, ensuring students can align digital activities with organisational objectives. Complementing these modules, The Masters Research Project allows students to undertake an in-depth investigation into a specialist area of interest, applying research skills, critical thinking and analytical approaches to real marketing challenges. Together, these modules build a strong combination of theoretical insight, technical competence and practical experience, preparing graduates for careers in digital marketing, strategic marketing, brand management, communications and related professional roles within diverse industry sectors.