COURSE CURRICULUM

The curriculum is structured over three years. Year 1 introduces foundational modules like Principles of Marketing, Business Environment, Digital Media, and Academic Skills. Year 2 builds on this with modules such as Consumer Behaviour, Market Research Methods, Digital Marketing, and Integrated Marketing Communications. Year 3 focuses on advanced topics including Strategic Marketing Management, International Marketing, Brand Management, and a Marketing Project or Dissertation. Optional modules may include Social Media Marketing, Entrepreneurship, or Sustainability in Marketing. The program includes practical elements like group projects, simulations, and industry placements to apply theoretical knowledge. Assessments involve essays, reports, presentations, and exams, fostering a comprehensive understanding of marketing principles and practices.