COURSE CURRICULUM

The MA International Fashion Brand Management: Fashion Buying and Merchandising program features a set of compulsory modules designed to provide students with a comprehensive understanding of the fashion industry and the skills needed to succeed in brand management and product-focused roles. Research Methods for Creative Industries equips students with essential research techniques, enabling them to gather, analyse, and interpret information to make informed decisions in professional contexts. Strategic Fashion Brand Management focuses on developing an understanding of brand identity, positioning, and strategy, preparing students to manage fashion brands effectively in a competitive global market. Fashion, PR, Advertising and Communication examines how marketing, public relations, and communication strategies influence consumer perception and engagement, emphasizing the importance of digital platforms and sustainable practices. Professional Fashion Contexts explores the operational, commercial, and cultural aspects of the fashion industry, providing insight into industry trends, work environments, and career opportunities. The program culminates in the MA Project or Dissertation, allowing students to undertake an independent, in-depth study that integrates theory and practice, demonstrating their ability to address complex challenges within fashion brand management. Together, these modules provide a balanced combination of academic knowledge, practical skills, and industry insight, preparing graduates for diverse careers in international fashion brand management, buying, merchandising, marketing, and related fields.