COURSE CURRICULUM

The MA International Fashion Brand Management: Fashion Buying and Merchandising program comprises a series of compulsory modules designed to equip students with the knowledge and skills required for a successful career in the fashion industry. Research Methods for Creative Industries introduces students to the essential techniques and approaches needed to conduct rigorous, industry-relevant research, forming a foundation for evidence-based decision-making. Strategic Fashion Brand Management focuses on developing students’ understanding of brand positioning, identity, and strategy, enabling them to manage fashion brands effectively in a competitive global market. Professional Fashion Contexts explores the operational, commercial, and cultural aspects of the fashion industry, providing insight into the working environments, trends, and challenges that shape career opportunities. The Fashion Buying and Merchandising module equips students with practical skills in sourcing, range planning, product selection, and merchandising strategies, reflecting the key functions of buying and retail management in the fashion sector. The program culminates in the MA Project or Dissertation, allowing students to undertake an in-depth, independent study that integrates theoretical knowledge with practical application, demonstrating their ability to address complex issues within fashion brand management. Together, these modules provide a balanced combination of academic rigor, industry insight, and practical expertise, preparing graduates to pursue diverse and rewarding careers in international fashion brand management, buying, merchandising, and related roles.