COURSE CURRICULUM

The MA Advertising and Marketing Communications course offers a comprehensive curriculum designed to develop both creative and strategic expertise in the advertising and marketing industries. Compulsory modules such as Branding and Advertising Strategy provide students with a deep understanding of how to position brands effectively and create campaigns that resonate with target audiences. Personal Professional Brand and Career Playbook modules focus on career development, equipping students with the skills to build a professional identity, navigate the industry, and plan for long-term career success. Creative Advertising encourages students to explore innovative concepts and produce compelling work across multiple media platforms, while the Industry module provides insight into real-world practices and expectations within leading advertising and marketing organizations. Research for the Creative Industries teaches students to conduct informed, evidence-based investigations that support creative and strategic decision-making. The Masters Project or Dissertation serves as a capstone experience, allowing students to apply their learning to an original project or in-depth research study that demonstrates their mastery of the field. By combining practical, creative, and theoretical elements, this program develops graduates who are well-prepared to enter competitive roles as advertising creatives, strategists, or brand specialists, with the knowledge, skills, and portfolio needed to succeed in a rapidly evolving industry.