COURSE CURRICULUM

The marketing and social media degree provides students with a thorough understanding of modern marketing practices, with a strong emphasis on digital and social media platforms. In the first year, students develop a solid foundation in marketing principles, advertising, digital and social media strategies, and market data analysis, while also enhancing their professional and employability skills. The second year builds on this foundation, focusing on marketing and brand management, social media analytics, web design, enterprise, business development, and marketing campaign planning, alongside research methods to support evidence-based decision-making. In the final year, students consolidate their knowledge through advanced modules such as global marketing, consumer behaviour, digital and social media marketing planning frameworks, marketing CRM, and an independent marketing research project. This combination of theoretical learning and practical application equips students with the skills to develop, execute, and evaluate marketing campaigns across multiple platforms. By the end of the course, graduates will have the expertise to analyse consumer behaviour, optimise marketing strategies, and leverage social media for brand promotion and customer engagement. The program prepares students for dynamic careers in marketing, digital strategy, brand management, social media marketing, and related fields, ensuring they are ready to meet the evolving demands of the modern marketing industry.