COURSE CURRICULUM

The BSc Business Analytics degree offers a comprehensive curriculum designed to prepare students for the growing demand for data-driven decision-making in the business world. In the first year, students build a strong foundation in management principles, professional and employability skills, analytics basics, and real-world problem analysis, providing them with the essential tools for understanding and applying business concepts effectively. The second year focuses on more advanced skills, including marketing theory and practice, business negotiations, organisational behaviour, business analytics and decision-making, business intelligence, and enhanced communication and presentation abilities. These modules ensure students can analyse complex business problems, make informed decisions, and communicate their insights effectively. In the final year, students apply their learning to practical and strategic projects, including a Business Analytics Final Project, data visualisation, forecasting analysis, business optimisation, big data and data mining, and sustainability and social responsibility in practice. This combination of theoretical knowledge, analytical skills, and practical application equips students to transform data into actionable insights, make informed business decisions, and contribute to organisational success. Graduates are well-prepared for careers such as data analyst, business intelligence consultant, operations analyst, or any role that requires combining business strategy with advanced analytics in various industries.