COURSE CURRICULUM

The Business and Digital Marketing degree offers a comprehensive blend of theoretical knowledge and practical skills designed to prepare students for a dynamic career in the modern business and marketing landscape. In the first year, students build a strong foundation through modules covering principles of management, professional skills, management in practice, digital and social media marketing, employability skills, and analysis of real-world issues. This ensures students develop essential business understanding while learning to apply digital marketing concepts in practical contexts. In the second year, the focus shifts to more specialised areas, including marketing and brand management, web design and development, social media and analytics, organisational behaviour, leadership and teams, and a group business development project. These modules equip students with both analytical and creative capabilities, preparing them to tackle real-world marketing challenges collaboratively. In the final year, students explore advanced topics in strategic management, career strategy, business sustainability, and social responsibility, alongside critical inquiry in marketing. The capstone module, digital marketing consulting in practice, allows students to engage in a real-world consultancy project, applying their accumulated knowledge and skills to solve practical marketing problems. Throughout the course, students gain a holistic understanding of business, leadership, digital strategy, and analytics, readying them to enter a rapidly evolving global business and marketing environment.