COURSE CURRICULUM

The MSc in Strategic Marketing at the University of Sussex provides students with a comprehensive grounding in both theoretical and practical aspects of marketing, preparing them to make informed strategic decisions in a global business environment. The core modules cover essential areas such as buyer behaviour, global marketing management, marketing ethics and sustainability, marketing research, marketing strategy, and strategic brand management. Students also develop skills in innovative problem-solving and design thinking, enabling them to approach marketing challenges creatively and effectively. The program emphasizes the integration of ethical and sustainable practices into marketing strategies, ensuring that graduates are equipped to make responsible decisions that drive business growth. Throughout the course, students engage in a research project that allows them to apply their knowledge to real-world marketing issues. In addition to the core curriculum, students can select from a range of options to tailor their learning to specific interests, including advanced marketing analytics, business-to-business marketing, digital marketing, innovation in the creative economy, management of negotiation, new product development strategy, and contemporary consumer research applications. By combining theoretical knowledge, analytical skills, and practical experience, the MSc equips graduates with the expertise to excel in roles such as brand management, marketing consultancy, digital marketing, market research, or leadership positions within global organisations.