COURSE CURRICULUM

The MSc in Consumer Psychology at Sussex equips students with the skills and knowledge to understand consumer decision-making and apply psychological insights to business and policy contexts. Core modules provide a strong foundation in social psychology, buyer behaviour, marketing ethics, and sustainability, as well as research skills essential for analysing consumer behaviour. In the autumn term, students explore classic and contemporary social psychology, develop research skills in psychology, and examine ethical and sustainable marketing practices. The spring term builds on these foundations with advanced research skills, applications of psychology in business and policy, contemporary consumer research techniques, and strategic brand management. Students also have the opportunity to choose from a range of options, including advanced marketing analytics, digital marketing, and management of negotiation, allowing them to tailor their studies to specific interests. The program emphasizes practical and research-led learning, culminating in empirical projects in consumer psychology and marketing, enabling students to apply theoretical knowledge to real-world challenges. Graduates gain the analytical, research, and strategic skills needed to pursue careers in marketing, brand management, consumer insight, consultancy, or roles where psychological understanding informs business decisions. By integrating psychological theory with practical applications, the course prepares students to contribute effectively to organisational strategy and innovation in consumer-focused industries.