COURSE CURRICULUM

The Marketing and Management course provides a strong foundation in key business and marketing principles while developing analytical, creative and strategic skills. In the first year, students gain essential knowledge in areas such as business management, economics, accounting, marketing and organisational behaviour, alongside learning data-driven decision-making skills. The second year focuses on developing core marketing expertise through modules in consumer behaviour, marketing management, research, and analytics. Students can also choose from a wide range of optional modules including entrepreneurship, operations management, international marketing, design thinking, sustainable marketing and public management, allowing them to tailor their learning to their career interests. In the final year, students study marketing strategy and can select from advanced options such as strategic brand management, marketing communications, digital marketing, advertising and media planning, and corporate social responsibility. Opportunities are also available to undertake a research project or explore topics like entrepreneurship and leadership. The course combines theoretical and practical approaches, preparing students to understand market dynamics, develop innovative solutions and apply marketing concepts in real-world business environments. By graduation, students are equipped with the strategic, analytical and leadership skills required for successful careers in marketing, management and related business fields.