COURSE CURRICULUM

The MSc Marketing program provides students with a comprehensive understanding of modern marketing theory and practice, preparing them for a wide range of career opportunities in the field. In the autumn semester, students develop a strong foundation through modules such as Responsible Marketing Management, Digital Marketing, and Consumer Behaviour, alongside the Flying Start Leadership program. These modules introduce the principles of ethical marketing, the use of digital tools and platforms, and insights into the psychological and social factors that influence consumer decisions. In the spring semester, students build on this knowledge with Strategic Marketing Practice, Omnichannel Marketing, and Data Analysis Techniques in Marketing. These modules focus on developing practical skills for designing and implementing marketing strategies, understanding the integration of multiple marketing channels, and applying data-driven decision-making techniques. The summer semester is dedicated to the Marketing and Retail Consultancy Project, a 60-credit dissertation-style project that allows students to apply their learning to a real-world marketing challenge. Throughout the program, students gain both theoretical knowledge and practical experience, ensuring that they are well-equipped to pursue careers in marketing management, consultancy, digital marketing, brand strategy, and related roles. The MSc Marketing program emphasizes transferable skills, ethical marketing, and strategic thinking, enabling graduates to succeed in diverse business environments.