COURSE CURRICULUM

The MSc Digital Marketing and Brand Management program offers a structured curriculum that blends leadership, marketing theory, and practical application to prepare students for careers in a fast-growing industry. In the autumn semester, students begin with the Flying Start Leadership program, which sets the foundation for personal and professional development, before progressing to core modules in Digital Marketing, Text Analytics for Marketing, and Brand Management in the Digital Age. These modules provide the essential skills to understand digital platforms, analyse large datasets for marketing insights, and manage brand identity effectively in today’s digital-first environment. The spring semester deepens this knowledge with compulsory modules in Data Analysis Techniques in Marketing and Customer and User Experience, both of which enhance students’ ability to design evidence-based strategies that respond to consumer behaviour. Additionally, students choose an option module, either Visual Communication Design or Omnichannel Marketing, allowing them to tailor the course to their professional interests. The summer semester is dedicated to an extensive Marketing and Retail Consultancy Project, which carries 60 credits. This project provides hands-on experience, enabling students to apply their knowledge in a real-world or simulated consultancy context, equipping them with advanced skills for success in the digital marketing and brand management sector.