COURSE CURRICULUM

The Sport Business Management degree at the University of Stirling provides a comprehensive understanding of the global sports industry and equips students with the practical and theoretical knowledge needed for a successful career in sport. In the first year, students are introduced to the global business environment, core management concepts, and the fundamentals of sport and exercise science, alongside options in subjects such as accounting, ecology, computing, and economics to provide a broad academic foundation. In the second year, the focus shifts to sustainability in management, global sport, operations management, and foundational sport management principles, while students can further tailor their studies through options such as business organization, reporting, and biodiversity. The third year develops advanced expertise in sports policy, marketing, research methods, project management, and managing the business of sport, allowing students to engage with both practical and strategic aspects of the industry. The final year emphasizes leadership and professional practice with modules in sport governance and professional development, culminating in a major project or dissertation that integrates learning from previous years. Throughout the degree, students gain analytical, managerial, and practical skills, preparing them for diverse roles in sports organizations, event management, marketing, policy, and administration, with a strong grounding in both theory and real-world application within the dynamic sports sector.