COURSE CURRICULUM

The Retail Marketing course provides students with a comprehensive understanding of contemporary retail business, blending theory with practical application. It begins with foundational modules in the global business environment and management, equipping students with essential knowledge of business operations, accounting, finance, and the broader economic context. Core marketing principles are introduced through modules such as fundamentals of marketing, socially responsible marketing, and global retailing in society, offering insight into consumer behaviour, ethical considerations, and international retail dynamics. The curriculum progressively develops practical and strategic skills through specialized modules including understanding consumers, retail strategy and operations, multi-channel retail marketing, and delivering value in the digital age. Students also engage in professional development and practice, preparing them for real-world business challenges. In the final stages, students undertake a marketing and retail consultancy project and a dissertation, allowing them to apply their learning to complex, research-based tasks and develop problem-solving, analytical, and project management skills. Additional optional modules, including business analytics, psychology of workplace wellbeing, entrepreneurship, and behavioural economics, enable students to tailor their studies to individual interests and career aspirations. Overall, the course equips graduates with the expertise, adaptability, and practical experience required to thrive in a rapidly evolving, competitive retail sector, preparing them for roles in marketing, retail management, and consultancy.