COURSE CURRICULUM

The MSc Digital Marketing program is structured around a series of core modules that provide a comprehensive understanding of both the strategic and practical aspects of digital marketing. Digital Marketing Strategy & Globalisation explores how businesses can develop effective marketing strategies in an increasingly interconnected world, while The Digital Customer and User & Customer Experience modules focus on understanding consumer behavior and designing engaging, user-centered experiences. Campaign Management and Content Creation Marketing provide hands-on experience in planning, executing, and managing marketing campaigns across multiple digital platforms, emphasizing creativity and practical skills. Web Analytics & Data-Driven Marketing and Search & Social Media Marketing equip students with the tools to analyze data, measure performance, and optimize campaigns for maximum impact. Research Methods for Managers prepares students to undertake rigorous research, critical analysis, and evidence-based decision-making, supporting both academic and professional development. Upon completion of these core modules, students select a final project module tailored to their career aspirations, choosing from options such as a Work Placement, Business Consultancy Project, Entrepreneurial Development Project, Business Internship, or Business Dissertation. This structure ensures that graduates develop a balanced combination of strategic insight, practical expertise, and professional experience, equipping them to pursue careers in digital marketing, social media management, content strategy, and related fields across a wide range of industries, with the confidence and skills to succeed in a competitive and evolving marketplace.