COURSE CURRICULUM

The Digital Video Production and Marketing program is structured over three trimesters to provide students with a comprehensive understanding of video content creation, digital marketing, and e-commerce. In the first trimester, students focus on Social and Advertising Video Production, gaining practical skills in creating engaging video content for marketing purposes, alongside Search and Social Media Marketing, which explores strategies for reaching and engaging audiences through digital platforms. The second trimester emphasizes the Creation of Video for E-commerce, where students learn to design and produce video content that drives online sales, and Campaign Management, which teaches planning, executing, and analyzing digital marketing campaigns. The Digital Customer module complements these skills by providing insights into consumer behavior, helping students understand how audiences interact with digital content and how to optimize strategies for maximum engagement and conversion. In the third trimester, students complete Digital Video Production and Marketing in Practice, a capstone module that integrates the knowledge and skills gained throughout the course into real-world projects. This structure combines theoretical learning with practical application, ensuring graduates are equipped to produce high-quality video content, implement effective marketing strategies, and leverage digital analytics. By the end of the program, students are prepared for careers in digital marketing, content creation, social media management, and e-commerce, with the skills and experience to succeed in a rapidly growing industry.