COURSE CURRICULUM

The Music Management and Creative Enterprise degree offers a comprehensive curriculum designed to prepare students for careers in the contemporary music industry. In the first year, students build foundational knowledge with modules in music management, content production, rights management, publishing, and sponsorship, alongside studies in popular music history, culture, and social media, equipping them with the skills to navigate the evolving digital landscape. The second year focuses on developing practical expertise in artist development, arts enterprise, digital marketing, event management, promotion, touring, music journalism, and label management, enabling students to gain hands-on experience and understand the operational side of the industry. In the final year, students consolidate their learning through professional and creative practice modules, alongside specialist projects that allow them to explore individual interests and produce a major negotiated project. The program emphasizes both creative and business skills, encouraging students to combine entrepreneurial thinking with artistic insight. Located in Greater Manchester, students benefit from access to a vibrant music scene and professional networks, supporting the development of industry contacts and real-world experience. Graduates leave with a strong portfolio of practical and theoretical knowledge, fully prepared to pursue careers in music management, promotion, artist development, digital marketing, and other creative enterprise roles.