COURSE CURRICULUM

The BA (Hons) Digital Marketing with Content Development and Video Production degree provides a comprehensive curriculum that blends marketing knowledge with creative media skills, preparing students for careers in digital marketing and content creation. In the first year, students develop foundational expertise through modules such as Video Production for Marketing, Digital Business Skills, Mobile, Media and Marketing, Influence, Motivators and Behaviours, Production and Editing, and Campaigns in Practice. These modules introduce students to core marketing principles, audience engagement, and the technical skills required to produce high-quality video content. The second year builds on this foundation with advanced study in modules including Advanced Video Production for Marketing, Creative Industries: Engagement, Customer Experience and Value Creation, Creative Industries: Collaboration, Advanced Production and Editing, and Marketing Communications. Students gain practical experience applying their skills to real-world marketing scenarios while learning to collaborate and innovate within creative industries. In the final year, students focus on professional readiness, leadership, and innovation through modules such as The Future of Creative Advertising, Creative Industries: Careers and Entrepreneurship, Technology Innovation, Leadership and Management for Digital Video Production and Marketing, and a Final Dissertation or Major Project. By graduation, students possess a strong combination of marketing knowledge, technical proficiency, and creative expertise, ready to succeed in a competitive and evolving digital marketing and content production landscape.