COURSE CURRICULUM

This Marketing program builds professional knowledge, creative ability, and strategic marketing skills across three years. In Year 1, students develop essential business and marketing foundations through modules such as Introduction to Accounting and Finance, which strengthens financial understanding, The Future of Work, exploring how modern organisations and careers are evolving, The Global Economy, examining how international forces shape markets, and Marketing and Consumer Insights, which introduces key marketing concepts and helps students understand consumer behaviour and market research. In Year 2, learning becomes more specialised and industry focused with How to Change the World encouraging innovative thinking and socially responsible marketing, Customer Analytics developing skills in interpreting data to understand audiences and support decision-making, Strategic Brand Management exploring how strong brands are built, positioned, and sustained, and Digital Marketing Strategy strengthening students’ ability to plan and manage effective digital campaigns. By Year 3, students progress to advanced, applied learning with Advertising and Digital Storytelling, focusing on creative communication and campaign impact, and International Marketing, which examines how marketing strategies adapt across global markets and cultures. Career Project Skills and the Career Project provide practical experience, professional development, and a chance to showcase expertise, preparing graduates for a wide range of marketing careers in a competitive global industry.