COURSE CURRICULUM

This Business Management and Marketing program offers a progressive learning journey across three years, building essential professional knowledge and practical capabilities. In Year 1, students develop core foundations through modules such as Introduction to Accounting and Finance, which builds financial awareness and decision-making skills, alongside The Future of Work, which explores how organisations and careers are evolving in modern, digital contexts. The Global Economy helps students understand international economic systems and their business impact, while Marketing and Consumer Insights introduces key marketing principles and consumer behaviour understanding. In Year 2, learning becomes more applied and industry focused with How to Change the World encouraging innovation and problem-solving for real challenges, Customer Analytics developing skills in interpreting market data, Enterprise Project Management enhancing organisational and leadership abilities, and Digital Marketing Strategy building strong professional marketing capability. Year 3 consolidates learning at an advanced level with Strategic Management, preparing students to make informed business decisions, and International Marketing expanding understanding of global markets and strategies. Career Project Skills and the Career Project allow students to apply their knowledge, showcase professional abilities, and prepare for employment or further study. Overall, the structure develops confident, analytical, and career-ready graduates.