COURSE CURRICULUM

The MSc Marketing (Sustainable Marketing) curriculum is designed to combine core marketing knowledge with a strong emphasis on sustainability, ethics, and responsible business practices. The programme includes essential modules such as Marketing Strategy, Consumer Behaviour, Brand Management, and Market Research, which help students develop a solid understanding of how marketing works in competitive and evolving global markets. Alongside these foundations, the curriculum integrates sustainability-focused learning, enabling students to evaluate how environmental, social, and ethical considerations influence modern marketing decisions and long-term business success. A key specialist module, Marketing for a Better, Sustainable World, focuses on developing sustainable marketing strategies, including the design of campaigns that address social and environmental challenges while assessing their impact on consumers and society. The programme also incorporates digital and analytical elements, helping students understand data-driven marketing and the role of digital transformation in shaping sustainable business practices. Optional modules allow students to explore related areas such as digital marketing, branding, international marketing, and business analytics, offering flexibility to align with individual interests and career goals. The degree concludes with a dissertation or applied business project, where students investigate a real-world marketing issue with a sustainability focus. Overall, the curriculum blends traditional marketing theory with sustainability principles, preparing graduates for careers in sustainable marketing, brand management, consultancy, and roles that require responsible and forward-thinking marketing strategies.