COURSE CURRICULUM

The MSc Entrepreneurship and Innovation curriculum is designed to develop the knowledge, skills, and practical experience required to identify opportunities, create innovative solutions, and manage entrepreneurial ventures in a competitive global environment. The programme includes core modules such as Entrepreneurial Management and Marketing, Entrepreneurship Theory and Practice, New Venture Creation, and Innovation and Technology Management, which provide students with a strong understanding of entrepreneurial thinking, business development, innovation processes, and strategic decision-making. Students learn how to evaluate market opportunities, develop business models, secure resources, and manage growth while fostering creativity and innovation. The curriculum also incorporates an international study visit, offering valuable exposure to different business environments and the opportunity to work on real-world projects with organizations facing genuine business challenges. Optional modules allow students to explore areas such as consumer behaviour, branding, sustainability, digital transformation, organizational dynamics, and emerging technologies, enabling them to tailor the programme to their career interests. The degree concludes with a dissertation or applied research project, where students investigate entrepreneurial or innovation-related challenges and develop practical recommendations. Overall, the curriculum combines academic theory, experiential learning, and business practice to prepare graduates for launching new ventures, leading innovation initiatives, managing growing businesses, and pursuing entrepreneurial or managerial careers across a wide range of industries and sectors.