COURSE CURRICULUM

The BSc Business and Management programme offers a comprehensive and flexible curriculum that develops students' understanding of modern business, management, accounting, marketing, data analytics, leadership, and entrepreneurship. In the first year, students build a strong foundation by studying management theories, markets and marketing, accounting for managers, data analytics, and professional skills such as communication, business writing, and time management. In later years, the course focuses on strategic management, operations, human resource management, corporate social responsibility, and sustainability, helping students understand how organisations create competitive advantage and address real-world business challenges. A wide range of optional modules allows students to tailor their studies according to their interests and career goals. Students can specialise in areas such as marketing, branding, entrepreneurship, sales, accounting, finance, international business, machine learning, leadership, consumer behaviour, digital business, and information systems. Advanced options include digital marketing, corporate strategy, international marketing, project management, private equity and venture capital, commercial and company law, social enterprise, cross-cultural management, and global ethics. The programme also emphasises practical learning through team projects, business simulations, entrepreneurial activities, and real-world problem-solving exercises. Students develop analytical, leadership, communication, and digital skills that are highly valued by employers across different industries. In addition, opportunities to study languages or modules from other departments help broaden students' global perspectives and interdisciplinary knowledge. Overall, the degree provides a balanced combination of theoretical understanding and practical experience, preparing graduates for careers in management, consulting, marketing, finance, human resources, entrepreneurship, digital business, and international organisations, while also providing a strong foundation for postgraduate study and professional development in the business sector.