COURSE CURRICULUM

The BSc Business and Management (Marketing) programme combines a strong foundation in business management with specialist marketing education, preparing students for careers in the rapidly evolving marketing and digital business sectors. In the first year, students build essential knowledge in management, marketing, accounting, and data analytics while developing key professional skills such as communication, business writing, and time management. The second year focuses on core marketing subjects, including marketing strategy, consumer behaviour, and branding, enabling students to understand how organisations create value, build strong brands, and influence customer decisions. Students also study business strategy, organisational behaviour, and social responsibility, gaining a broad understanding of the modern business environment and sustainable business practices. In the final year, students specialise further through compulsory modules in Digital Marketing and Personal Leadership, where they learn how technology is transforming marketing and develop leadership and self-management capabilities. A wide range of optional modules allows students to tailor their studies according to their interests, with subjects including international marketing, marketing communications, cross-cultural marketing, advances in digital marketing, corporate strategy, project management, entrepreneurship, private equity and venture capital, information systems, communication and persuasion in business, and commercial and intellectual property law. Opportunities to study languages and university-wide modules also help students broaden their international perspective and interdisciplinary knowledge. The programme emphasises practical learning, strategic thinking, creativity, analytical skills, and data-driven decision-making, all of which are highly valued by employers. Supported by professional accreditation from the marketing industry, the degree provides students with recognised credentials and industry-relevant knowledge. Overall, the programme equips graduates with the expertise needed for careers in digital marketing, brand management, market research, advertising, communications, business consultancy, social media marketing, and other marketing-related roles in organisations across a wide range of industries.