COURSE CURRICULUM

The BSc Business and Management (Data Analytics and Digital Business) programme combines core business education with specialist training in data analytics, information systems, and digital technologies, preparing students for careers in the increasingly digital and data-driven business world. During the first year, students develop a strong foundation in management theories, markets and marketing, accounting, data analytics, and professional skills such as communication, business writing, and time management. In the second year, the programme introduces advanced topics including business strategy and operations, organisational behaviour, human resource management, information systems, business applications development, machine learning, and corporate social responsibility. Students gain practical experience in managing data, developing business applications, understanding digital systems, and using machine learning techniques to support business decision-making. In the final year, the course focuses on digital transformation and leadership through modules such as Information Systems and Digital Business, Project Management, Technology Advisory Practices, and Developing Personal Leadership. These modules help students understand how technology can solve complex business challenges and prepare them to lead digital innovation projects. The programme also offers a wide range of optional modules, allowing students to explore areas such as digital marketing, strategy and international business, entrepreneurship, marketing communications, commercial law, international human resource management, service operations, and corporate social responsibility. Opportunities to study a language, undertake a study abroad year, or choose university-wide modules further enhance students' global outlook and interdisciplinary skills. Overall, the degree provides a balanced combination of business management knowledge, analytical thinking, technological expertise, and practical experience, equipping graduates with the skills required for careers in business analytics, digital consultancy, information systems management, technology advisory, project management, digital transformation, and other technology-focused business roles in organisations across the world.