COURSE CURRICULUM

The BA Art and Graphic Design programme at the University of Reading is a four-year degree designed to develop students into both creative artists and professional designers by combining studio-based art practice with structured training in graphic communication, typography, and user experience design. The course is delivered at the Whiteknights Campus, where students engage with Reading School of Art and the Department of Typography and Graphic Communication, gaining access to specialist facilities and research-informed teaching. In the first year, students study foundational modules such as History of Art 1, Art Studio, Design Literacy, Type and Typography, and User Experience 1, which introduce global art histories, contemporary studio practice, design thinking, and digital user-centred design. These modules build essential skills in visual analysis, research, and creative experimentation while also introducing professional standards such as sustainability and ethical design practice. In the second year, learning becomes more advanced through modules like Editorial Design, User Experience 2, Information Design 2, Brand and Persuasion, and Art Studio 2, which focus on applying design principles to real-world communication challenges, including layout systems, branding, digital prototyping, and inclusive design. Students also develop deeper theoretical understanding through design discourse and contextual studies, while building confidence in presenting creative work. In the third year, students begin to specialise and refine their professional direction, choosing between art-focused and graphic design pathways. Art students focus on independent studio practice and critical research, while graphic design students develop portfolio-based work, professional practice skills, and industry-relevant projects. Optional opportunities such as international study or placements further enhance experience and employability. The final year culminates in a major dissertation or design portfolio, where students demonstrate advanced creative thinking, technical skill, and research ability. Across the programme, students are supported by internationally recognised academics whose work influences contemporary design practice. Graduates leave with a strong combination of artistic vision, technical expertise, and professional readiness, preparing them for careers in graphic design, branding, digital media, publishing, advertising, and broader creative industries.