COURSE CURRICULUM

This BA Digital Media and Communication degree explores how language, media, and digital technologies shape contemporary communication and influence society, combining theoretical study with practical digital production skills. In the early part of the course, you examine how digital platforms are used for communication through Introduction to Digital Communication and Creation, where you develop hands-on skills in multimedia storytelling, interactive mapping, and digital exhibitions, alongside Digital Influence: Techniques and Strategies, which analyses how influencers construct online identities, build authenticity, and use self-branding across social media through the lens of media studies and applied linguistics, while English Language and Society provides a foundation for understanding how language operates within social groups and cultural contexts. As you progress, you deepen your analytical and technical expertise in Language and Digital Media, studying how AI and digital platforms reshape everyday communication, and Communicating with AI, which introduces the linguistic and technical principles behind generative AI tools, while Discourse Analysis equips you with methods to critically examine communication across diverse contexts. In the final stage, you focus on professional application and independent study through Language in Professional Communication, and either a Professional Communication Project or a Dissertation, allowing you to either gain real-world experience or conduct in-depth research. Overall, the degree develops your ability to critically analyse digital communication while producing effective, ethical, and innovative media content for contemporary professional and creative industries.