COURSE CURRICULUM

The Tourism, Events and Sports Business Management course provides a comprehensive understanding of the global business environment and its connection to tourism and events industries. In the first year, students study the foundations of business through modules such as Business Environment, Data Analytics, Finance, Organisational Behaviour, and Marketing, alongside an introduction to Tourism Management Principles and Concepts. The second year develops knowledge in areas like Change and Global Tourism Management, Ethics, Sustainability and Responsibility, and Managing Projects in Tourism, Events, and Sports. Optional modules allow students to explore digitalisation, cultural heritage, immersive visitor experiences, and international business, with opportunities for professional practice or studying abroad. The final year focuses on advanced strategic and ethical themes through modules like Strategy, Critical Industry Insights, and Tourism, Events and Social Justice. Students can tailor their studies through independent research or client-based projects, as well as options such as Crisis and Disaster Management, Entrepreneurship, Futurology, and Leadership Skills. Overall, the course blends academic learning with practical industry experience, preparing graduates for diverse careers across tourism, events, and sports business sectors, while fostering critical thinking, ethical awareness, and global perspectives essential for future industry leaders.