COURSE CURRICULUM

The BA (Hons) Creative Advertising program structures a three-year journey from foundational creativity to professional readiness. Year 1 establishes core skills through Argument & Ideation, Contextual Studies 1, Creative Communication, and the project-based Creative Rogues module, fostering original thinking and persuasive expression. Year 2 deepens expertise via Contextual Studies 2, Creative Fundamentals, Industry & Live Projects with real clients, Interdisciplinary Collaboration, and Visual Communication & Craft, while optional industry placements or study abroad opportunities broaden experience. In Year 3, students refine advanced techniques in Competition & Craft, undertake in-depth Contextual Studies 3, deliver polished work in the Creative Advertising module, and build career networks through Employability & External Links. The curriculum integrates conceptual development, copywriting, art direction, and multi-media execution, supported by live briefs and industry partnerships. Graduates leave with a strong portfolio, strategic insight, and the ability to craft compelling campaigns that influence audiences across global platforms.