COURSE CURRICULUM

The MA in Media and Public Relations offers a structured program that combines theoretical knowledge with practical skills, providing students with a thorough understanding of public relations and its role in society. The course begins with Public Relations: Culture and Society, which explores the historical development of PR, its cultural significance, and the ways in which public relations influences and reflects social and organisational dynamics. Media Research Methods equips students with the essential tools to critically assess and analyse PR campaigns, understand audience behaviour, and evaluate the effectiveness of communication strategies using both qualitative and quantitative research techniques. PR, Journalism and Networked Media examines the interrelationship between public relations, journalism, and digital platforms, highlighting how news, social media, and networked communications shape public perception and campaign outcomes. Strategic Communications Management focuses on the planning, implementation, and evaluation of PR campaigns, emphasising the development of practical skills in strategic thinking, crisis communication, and the management of organisational reputation. Together, these core modules provide a comprehensive foundation for understanding, analysing, and practising public relations. Graduates of the program will be equipped to design and execute effective campaigns, navigate complex communication environments, and apply research-driven strategies in professional roles across corporate, non-profit, and media sectors.