COURSE CURRICULUM

The core modules provide a comprehensive grounding in key debates, methods and analytical approaches within media and cultural studies. Contemporary Issues in Media and Cultural Studies explores the shifting landscape of global media, examining current debates, cultural trends and emerging challenges that shape how societies create and interpret meaning. Media Research Methods introduces essential tools for investigating media phenomena, including qualitative and quantitative approaches used to analyse content, audiences and communication practices. Media and Communication Theory offers a foundation in major theoretical frameworks, helping students understand how media systems operate, influence society and construct narratives. Media Audiences and Users examines how different groups engage with media, focusing on patterns of consumption, interpretation, participation and the role of digital platforms in shaping user behaviour. Researching Media and Public Communication brings these strands together by training students to evaluate communication strategies, study public discourse and understand how information circulates across various media environments. Together, these modules equip students with the analytical skills, methodological competence and theoretical insight needed to interpret media critically and conduct informed research within contemporary communication landscapes.