COURSE CURRICULUM

The Marketing BA at Leicester provides a structured and progressive learning experience designed to equip students with a strong foundation in managerial practices and marketing principles. In the first year, students study core modules covering principles of marketing, human resource management, management, business finance, data insights, and consumers, brands and digital marketing, alongside professional development and understanding of legal and economic business contexts. This prepares students to appreciate the broader societal and organisational environment in which marketing operates. In the second year, the focus shifts to advanced marketing knowledge, including strategic brand management, marketing strategy, consumer behaviour, marketing communications, and digital media, with opportunities to apply learning through consultancy challenges and explore the business environment, governance, and sustainability issues. The final year emphasizes practical and analytical skills with core modules in marketing analytics, responsible marketing, and services marketing, complemented by a dissertation or project that allows students to explore a specialised area of interest. Optional modules provide further flexibility to study innovation management, international marketing, entrepreneurship, consumer culture, emerging technologies, and the business of the space economy. Overall, the course combines theoretical insight with practical application, preparing graduates for careers in marketing and related fields while fostering critical thinking, strategic analysis, and an understanding of ethical and sustainable business practices.