COURSE CURRICULUM

The program offers a comprehensive introduction to key areas of marketing and advertising, beginning with core modules that develop your understanding of consumer behaviour, global strategic marketing and brand management. You will explore how consumers make decisions, how organisations build effective brands and how marketing strategies are shaped in an international context. Modules in marketing communications, advertising and media planning, and digital and interactive marketing equip you with practical skills for creating and managing campaigns across traditional and digital channels. You will also study research methods for marketing, enabling you to analyse data, understand market trends and make evidence-based decisions. The Global Marketing Professional module further enhances your readiness for the industry by developing essential professional and employability skills. The academic or applied dissertation allows you to investigate a marketing issue in depth, applying the knowledge you have gained throughout the program. Optional modules such as marketing analytics, social media marketing, persuasive communication, change management and sales promotion let you tailor your studies to your interests and career goals. Together, these modules provide a well-rounded skill set that prepares you for careers in marketing, advertising, brand management and related fields across diverse sectors.