COURSE CURRICULUM

The Corporate Communications, Marketing and Public Relations MA offers a comprehensive curriculum designed to provide students with both theoretical knowledge and practical skills essential for success in the communication, marketing, and PR sectors. Core modules cover key areas such as marketing communications, global strategic marketing, corporate communications strategy, advanced reputation management, consumer culture, digital PR, and public relations in practice. These modules equip students with the expertise to develop, implement, and evaluate communication strategies that effectively engage stakeholders and enhance organisational reputation in diverse contexts. The course also focuses on research skills, with dedicated modules in research methods and a substantial academic or applied dissertation, allowing students to undertake independent, in-depth study and apply evidence-based approaches to real-world challenges. Optional modules enable further specialisation, covering areas such as marketing analytics, persuasive writing, corporate social responsibility, digital and interactive marketing, brand management, and sales promotion, allowing students to tailor their learning to align with career aspirations. Throughout the program, students gain practical experience through applied projects, case studies, and interactions with industry professionals, enhancing their understanding of contemporary practices. Graduates emerge with the analytical, strategic, and professional skills required to thrive in roles within corporate communications, marketing, public relations, and related fields, prepared to respond effectively to the demands of a global and rapidly evolving business environment.