COURSE CURRICULUM

The Business Management with Marketing BA at Leeds University Business School provides a comprehensive blend of management and marketing education, preparing students for a variety of careers in the business world. In Year 1, students build foundational knowledge through compulsory modules covering academic and professional development, organisational behaviour, accounting, marketing fundamentals, and enterprise and entrepreneurship, while optional modules allow exploration of topics such as social media marketing, business analytics, international business, and social enterprise. Year 2 focuses on developing a deeper understanding of consumer behaviour, marketing research, decision-making, corporate social responsibility, and managing operations and digital technologies. Students also have opportunities to specialise through optional modules, including brand management, advanced decision-making, international business, and business analytics, alongside professional development through study-to-work experiences. Year 3 centres on advanced marketing practice and strategic business management, with compulsory modules in international marketing, advertising and promotional management, marketing strategy, and a dissertation or project in management that enables independent research and practical application of knowledge. Optional modules provide further flexibility to study strategic management, leadership, innovation, global value chains, human resource management, customer analytics, and social impact ventures. Throughout the course, students gain analytical, leadership, and practical skills, combining theoretical knowledge with applied learning to prepare for diverse careers in marketing, management, consultancy, and business strategy.