COURSE CURRICULUM

The MSc in Marketing (Professional Practice) offers a structured curriculum that combines theoretical knowledge with practical experience to prepare students for successful careers in marketing. Core modules such as Strategic Marketing Management, Contemporary Consumer Engagement, and The Global Professional provide a strong foundation in marketing strategy, consumer behaviour, brand development, and professional skills needed to operate effectively in international business environments. The program offers three distinct pathways tailored to students’ career goals. The Research route includes Research Methods and an Individual Research Project, allowing students to undertake independent, in-depth analysis and develop advanced critical thinking and problem-solving skills. The Consultancy route focuses on practical application through Consultancy Skills and a Group Consultancy Project, simulating real-world business challenges and preparing students for client-focused roles. The Entrepreneurship route combines Research Methods with Launch a Venture, enabling students to apply their knowledge to create and develop innovative marketing or business ideas. Across all pathways, students engage with real-world projects, case studies, and collaborative assignments, developing practical experience alongside strategic insight. By integrating academic learning with hands-on application, the program equips graduates with professional competence, creativity, and employability, preparing them to lead marketing initiatives, drive consumer engagement, and contribute effectively to organisational growth in competitive and dynamic global markets.