COURSE CURRICULUM

The MSc in Management with Marketing (Professional Practice) offers a comprehensive curriculum designed to develop both management expertise and specialised marketing knowledge. Core modules such as Fundamentals of Management, Fundamentals of Leadership, Strategic Marketing Management, and The Global Professional provide students with a solid foundation in organisational behaviour, strategic decision-making, leadership, and professional skills necessary for global business and marketing environments. The program offers three tailored pathways to align with individual career goals. The Research route includes Research Methods and an Individual Research Project, allowing students to conduct independent, in-depth analysis and develop advanced analytical and problem-solving skills. The Consultancy route focuses on practical experience with Consultancy Skills and a Group Consultancy Project, simulating real-world business and marketing challenges to prepare students for client-focused roles in multinational organisations. The Entrepreneurship route combines Research Methods with Launch a Venture, enabling students to apply knowledge and skills to develop innovative business and marketing initiatives. Across all routes, students gain practical and theoretical experience that enhances their strategic thinking, professional competence, and employability. The program integrates hands-on projects, case studies, and collaborative learning, ensuring graduates are well-prepared to manage complex projects, lead teams, and contribute effectively to marketing and management roles in a competitive global business landscape.